In a blog series hosted by the Horniman Museum, each month I (the Deputy Keeper of Natural History at said Museum) select a specimen from our collections, do a little research, hopefully find out some riveting and hitherto unknown piece of historical information about it that can be added to our database, and write a blog in a format accessible for the general public. It is one of my pride and joys in my job as it covers so many different aspects of museum life- public engagement, outreach, research, museum documentation, collections management, etc. This month I managed to go a step further and incorporate not just exhibition content into the article (British Wildlife Photographer Awards temporary exhibition), but also a new avenue of research and interest; a 6000 strong army of hawfinch enthusiasts who take to Twitter to record sightings of this shy but glorious little bird. I asked the followers of @HawfinchesUK if they would like to publish an image they had taken and was subsequently presented not just with photographs, but with fascinating insider information of the birding world that I may not have found by my own research.
What a wonderful collaboration of scientists and enthusiasts, and an exceptional reward for the utilisation of social media. Please enjoy: